The Shade Room (@theshaderoom) 99813 posts 21218753 followers 1056 following.

Anfernee has since left The Shade Room and has started his own news website called the Neighborhood Talk. After getting established in the Instagram format, the site was then expanded to include community news, trending news, and user interaction.

"[14], "Step Into #TheShadeRoom With Angelica Nwandu", "About Us - Media and Entertainment Industry - The Shade Room", "The Shade Room Is Coming For The Gossip Industry's Wig", "How I Started My Own Company Using My Instagram Account", "Want Exclusives From Khloe Kardashian? Nwandu has apologized and taken down several posts because the Roommates told her to. Still, Black culture sites are almost always where vultures gather to find out which cornrows they shouldn’t be wearing, which tans they shouldn’t be getting, and which words they should start saying. And so Nwandu's DMs got a little bit fuller. The Shade Room. How to Turn Any Room Into a Decent Pumping Space, The First Trailer for 'Room' Is Incredibly Chilling, Being a Woman Doesn't Mean You 'Get' Being Black. In the end, Nwandu never posted the video. We report on Black culture so it’s natural.”, 'Everything Black starts off Black and becomes a party that everyone’s at.'.

The Shade Room aka TSR is a media company, founded by Angelica Nwandu in March 2014. (Video Inside!!) The scoreboard shows The Shade Room up over the Visitors, 20 to 17. (Videos), Donald Trump Says Lil Wayne Asked For A Meeting: “He’s A Really Nice Guy” [Video], Kamala Harris Steps Into The Shade Room!

Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community; The New York Times called it the "TMZ of Instagram.”[1][2] "Shade" in this case refers to a slang term for gossip. [1]. As we’re sitting in Nwandu’s office, she opens up the inbox to reveal thousands of conversations with the Roommates. They have said, “We don’t feel like this represents us,” she explains.

She responds back to every single message and has since The Shade Room started. 21.2m Followers, 1,060 Following, 99.8k Posts - See Instagram photos and videos from The Shade Room (@theshaderoom) Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community; The New York Times called it the "TMZ of Instagram. : @gettyimages, A post shared by The Shade Room (@theshaderoom) on Oct 17, 2018 at 8:02am PDT. The Shade Room is an Entertainment Site that is quickly becoming a well known and respected brand. 1 featuring Joseline Hernandez vs Roommate Lena Chanel, TSR Presents Struggle Chef: View The Sizzle Reel Here, Metropolitan Police Are Looking For A Man In Connection To An Alleged Rape That Took Place In South London, Donald Trump Suggests He Might Fire Dr. Fauci After The Election, Fences And Barricades Go Up Outside The White House Hours Before Election Day, Trump Criticized For Proclaiming November 1st As ‘National Day Of Remembrance For Americans Killed By Illegal Aliens’ On Spiritual Mexican Holiday, TSR Issa Battle: Which One Of These HBCU Bands Hit The Hardest? [12] TechCrunch named her to its list of "18 Female Founders Who Killed It in 2015"[13] and BuzzFeed says Nwandu is "figuring things out faster than everyone else.

A few hours after TSR broke the news of Diddy and Cassie’s breakup, Nwandu had a meeting with Diddy. It’s a Thursday in September, and Nwandu is doing what she does best: spilling metaphorical tea. As someone who has had an Auntie tell me I needed to fix my teeth, my hair, and my life after one holiday visit at the tender age of eleven, I get it.

She’s been up since 6:33 am, the time she wakes up every day and a reference to the bible verse Matthew 6:33. The game is pointedly not an easy win. They asked other trusted sources in the Kardashian camp and finally, they asked for photos that would indisputably prove Jenner was at Cedars Sinai Medical Hospital in Los Angeles.

They need variety in the diversity that we give. We can be ratchet and at the same time posting Black female CEOs. In our chat, Nwandu wants to be clear she does not cater to a white audience.

The Shade Room fundamentally changed how pop culture news is delivered, consumed, and interacted with. Did this nurse really work at the hospital? After five years of steady growth in a copycat industry, no other cultural media outlet has come close to its speed, exclusives, and sheer volume of posts and engagement. (“But seek first his kingdom and his righteousness, and all these things will be given to you as well.”) Her mornings consist of prayer at home then private meetings and lunches, the occasional glance at her growing inbox. Download All. This controversy sparked an original song where The Shade Room was mentioned in the lyrics. A few hours later the same day, Nwandu had a meeting with Diddy.

You may be able to find the same content in another format, or you may be able to find more information, at their web site. The nurse was also a Roommate, the beating heart and soul of The Shade Room.

The Shade Room, founded by Angie Nwandu, has fundamentally changed how pop culture news is delivered, consumed, and interacted with.

Download .

At the same time, Nwandu created a unique and distinctly Black voice in pop culture news. At the same time, Nwandu created a … Then, they asked for details to confirm the nurse worked in delivery. We would like to show you a description here but the site won’t allow us.

5.1M likes. The Shade Room refers to readers as "roommates", who often provide leads on celebrities to The Shade Room personnel. She covers Black issues because Black people vote “a lot and well,” she says, and celebrity gossip that she knows will get conversations started.

Ran by our 21 Milli + Reckless Roommates #TrendingNews FB/Snap/TikTok- @theshaderoom @theshaderoomteens Advertising: [email protected] POSTS IGTV TAGGED.

“Y’all know I keep my ears in the streets and @LoveBScott brought up that their relationship has been low key a wrap, today Cassie’s rep confirmed to us that they have indeed broken up and “sources” say they have been broken up for months now!,” explained The Shade Room caption. By noon, Nwandu has received more than 600 text messages. Discusses Plan For Tax Cuts, Shutting Down Private Prisons & Shouts Out The Divine 9, Black Woman Discovers Hidden Camera During Airbnb Stay And Gives Warning To Others About Safety, Summer Walker Pregnancy Rumors Fueled By New Video, John Legend Comments On The Rappers That Have Shown Their Support For Donald Trump, The Mother Of London On Da Track’s Child Alleges Summer Walker Is Pregnant, K Michelle Updates Fans About Her Reconstructive Surgery. The Shade Room aka TSR is a media company, founded by Angelica Nwandu in March 2014.

Nwandu avoided the typical blog format in favor of publishing full-length stories on Instagram. Download . ), The Shade Room is an authentic expression of Black culture that can’t be easily imitated. By noon, Angie Nwandu has received more than 600 text messages. Black culture is so fun, it’s new, it’s fresh. She will post everything vetted and trusted by her team unless she feels it calls morals in to question. Nwandu no longer is the primary voice of the site, having stepped back to allow others participate.[7]. 2 hours ago. That might seem at odds with some of the less-than-excellent celebrity gossip, but Nwandu likens The Shade Room to your cousin’s or Auntie’s house, where everyone’s dirty laundry gets aired.

Nwandu says the score is a reminder that she needs to keep her foot on the gas pedal, break stories before other sites, and serve the community a highlight reel of the day’s greatest hits with a variety of Black-first content. Download . The Shade Room captions feel organic thanks to Nwandu’s editorial staff of 7 cool in-the-know kids, each of whom posts on behalf of The Shade Room. The day before our interview, The Shade Room broke the news of Diddy and Cassie’s breakup. Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community; The New York Times called it the "TMZ of Instagram.” "Shade" in this case refers to a slang term for gossip.

When The Roommates see something, they say something—and The Shade Room’s DMs are very open. [11], Recognizing founder Nwandu on its 2016 30 Under 30 list, Forbes said she "revolutionized celebrity gossip" with the founding of The Shade Room. Download . We would like to show you a description here but the site won’t allow us.

an hour ago. ©2020 The Shade Room. In the past, they have advertised dark spot correcting products that turned out to have skin lightening properties, published things that Gawker in its heyday couldn’t get away with (like a leaked sex tape), and not always supported other minority communities. What did she see exactly? A community-sourced mix of celebrity gossip (star-powered feuds, messy breakups), celebrations of Black excellence, and cultural debates (Should you keep ketchup in the pantry or the fridge? 2 hours ago. 2 featuring Ray J vs Roommate Dane, Struggle Chef Ep. “We rely on the Roommates a lot, it’s like a crowdsource,” says Nwandu. TSR Presents Petty Court Ep 1: My Date Catfished Me! “We have a history that goes back for years,” she says, leading to some of The Shade Room’s biggest stories.

All Rights Reserved. Nwandu was so impressed by the young entrepreneur’s page that she hired them to the staff. [2] Nwando found Instagram suited to her vision for The Shade Room due to its image-based format. This apology was monumental as Brandy told Vibe Magazine in 1998 that Vaughn left the show out of jealousy. Does ketchup belongs in the fridge or the pantry?

The Shade Room’s “I drag you because I love you” approach sparked a recent controversy with rapper Cardi B, who officially declared she does not mess with The Shade Room this December. She doesn’t cover the “craziness”—the White House, unless it directly affects Black people, or Kanye West, because “he’s canceled,” Nwandu says. The video showed two siblings—"Really, really high up, big celebrities, right?" [citation needed], In June 2016, Cosmopolitan reported that The Shade Room's followers across platforms totaled more than eight million people.[6]. The Shade Room (@theshaderoom) 99813 posts 21218753 followers 1056 following.

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Employees uses their personal handle to sign off on each post, an attempt to help her employees build their own personal followings and let the Roommates, the most important players in this game, create a connection with the editors. [9] The Shade Room was the first to report the apology with platforms like Vibe, Black Entertainment Television and Rolling Out Magazine covering the story shortly thereafter.
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Guided by the Roommates, The Shade Room lives by its own code of conduct. an hour ago. It would affect their career and they had invited us to that same birthday party so it felt weird.”. “I walked into the office and I said, ‘Listen, let me apologize immediately and let you know that it’s a curse,’” she recalls. In October 2020, the TSR reported 21 million followers on their Instagram account. Nwandu says—snorting lines of cocaine right next to their mother, a celebrity in her own right. The site now boasts more than 17 million followers and has since launched a new brand, The Shade Room Teens, that has 1.2 million followers. The players are familiar: Drake and Lil Yachty are squabbling in the corner, Colin Kaepernick takes a knee, and a hot air balloon of Kylie Jenner’s face floats skyward as Travis Scott and Tyga fight inside. The footage, the kind that TMZ reporters might poison Harvey Levin's massive water bottle for, created a conundrum for the Instagram-based culture and news outlet. It’s not a site for the faint of heart but it is one for the culture.

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