It is said that ‘actions speak louder than words. The message should be clear and complete.

A communication system that cannot absorb changes according to the need becomes meaningless. Doctors have been known to prescribe medications and recommend procedures that they know are not necessary but will generate revenue. Ethical communication is an extremely broad term.

Efficiency of communicator and communicates is also affected. This principle states that communication should always be consistent with the policies, plans, programmes and objectives of the organization and not in conflict with them.
In some cases, a series of communica­tions may produce better results. Start your 48-hour free trial and unlock all the summaries, Q&A, and analyses you need to get better grades now. Communication is a means to an end, and not an end in itself. ©2020, Inc. All Rights Reserved. According to this principle, the communication should always be in a simple language. Simple language – The language used in communication should be simple and easily understandable. What the sender wants to convey must also be what the receiver wants to receive. Feedback is easily obtained in a face to face communication with the help of the facial reactions of the receiver. Feedback is permitted through a two-way communication system. Principle of attention, i.e., Communication must draw attention of the communicatee.

Incomplete reply leads to further communication and wastage of time. It is possible only when individual objectives are integrated with the organisational objectives.


This principle states that communication should be done at proper time so that it helps in implementing plans.

4. Report a Violation 11.

Completeness of information increases the effectiveness of communication.

Should a communication appeal to emotion, or reason, or both, of the receivers? With that in mind, let's now take a look at some examples of ethical issues in practice in the next videos starting with ethical issues in entertainment communication.

The sender has to emphasise with needs, aspiration, emotions, desires request etc., of the receiver. So, the actions of the sender should not contradict his words or message. Formal communication has a prominent place among the channels of communication but informal communication is not less important. For instance, while ordering for goods, one needs to make clear what is wanted, when it is needed, to whom and where it is to be sent and how the payment would be made. The goal is to understand the speaker’s (sender’s) feelings, needs and wants in order to help him solve a problem. Effective communication should be as clear as possible.

The communication […] Who are the experts?Our certified Educators are real professors, teachers, and scholars who use their academic expertise to tackle your toughest questions. Inadequate information may delay action and create confusion.

Informality, 9. In this way, the sender uses the opportunity to convey the message for enduring and immediate benefits to the receiver. A complex question, but in the spirit of avoiding a thesis level, boringly complex answer that no one will read, I will attempt to keep it simple yet responsive. There should be a feedback information from the recipient to know whether he has understood the message in the same sense in which the sender has meant it.

Constructive and Strategic Use of Informal Groups 20. Economy 14.

The idea behind emphasizing on the feedback aspect of communication is that it helps the sender to modify his subsequent communications in view of the reactions of the recipient – making for better and improved human relations.

6. 4. Communication should help to improve quality and to make self-correction of errors. Image Guidelines 4. Readers and listeners prefer reading and listening to short notices rather than lengthy details. But that will happen only if the communicator has given careful thought to the content of the message. This principle im­plies that communication should always be con­sistent with the plans, objectives, policies and programmes of the organization and not conflict­ing. Simple, short and crisp sentences should be used to make the message effective.

Principle of Clarity: The idea or message to be communicated should be clearly spelt out. 3. There should be a two-way communication. Complete information makes communication effective. iv. This will avoid chaos and confusion in the organisation.

The sender can gather useful information through listening for further communication. What might you do to improve upward communication within the company? The speaker should not just speak and get away from the communication site.

Hence, the action of the communicator should be in line with the message conveyed. Feedback is a reversal of communication.

Disclaimer 8. Action Support Communication: The actions or attitudes of the sender should support the message.

The communication must be timely i.e. Scenario 1: Your company is considering closing a factory in the United States and outsourcing production to Mexico.
In order to make communication effective it is necessary not only to have clarity of ideas, consistency and completeness but also to make a proper choice of medium. 8. In the written communication the sender can get the feedback by using appropriate means. It is necessary to seek the participation of others in planning a communication. and using empathy are some of the ways which can make communication courteous and effective. 9. Incomplete and inadequate information delays action and destroys understanding and relations. In any case, the speaker should speak at a pitch that even person sitting in the last row can hear him clearly.

iii. Clarify ideas before attempting to communicate.

(b) Adequate safeguards are to be built into the communication system to prevent transmission of conflicting and confusing messages to receivers.

A third example of ethical communication could involve a physician and his or her patient. Flexibility 13. Inconsistent messages always create chaos and confusion in the minds of people which is highly detrimental to the interest of the enterprise. Physical and Human Setting: Physical setting refers to the person to whom the message is communicated. Stress the positive and pleasant facts about the receiver of the message. The sender must strike a balance among these three forces – brevity, clarity and completeness. In others, there may be resistance to repetition of the same com­munication time and again. Being mindful of what you share on social media and ensuring that any news articles you share are not fake would be another great example of ethical communication.

Consistency 6.

The sender should know the type of action taken by the receiver.

And for this, a guard over the manner of functioning of informal groups, while transmitting a formal communication, is but imperative. Disclaimer 9. Essays, Research Papers and Articles on Business Management, 4 Important Skills Required to Make Communication Effective, Measures to Overcome the Barriers to Effective Communication, 5 Main Processes of Communication (With Diagram), Barriers to Effective Business Communication in an Organisation, Institutions Supporting Small Scale Industries in India, HRD Programme: Design, Implementation, Evaluation and Benefits, Principles of Effective Communication: Clarity, Language, Attention, Consistency, Timeliness, Content of Message and a Few Others, Principles of Effective Communication – Clarity in Ideas, Appropriate Language, Attention, Consistency, Adequacy, Proper Time, Informality, Feedback and a Few Others, Principles of Effective Communication – With the Suggestions Made by the American Management Association, Principles of Effective Communication – Understanding, Attention, Brevity, Timeliness, Appropriateness, Feedback and Constructive and Strategic Use of Informal Groups, Principles of Effective Communication – Language, Clarity, Purpose of Communication, Physical and Human Setting, Consultation, Content of Message and a Few Others, Principles of Effective Communication – Seven C’s of Effective Communication: Courtesy, Clarity, Conciseness, Completeness, Correctness, Concreteness and Credibility, Principles of Effective Communication – 17 Important Principles to Make Communication Effective, Principles of Effective Communication – Clarity, Attention, Consistency, Adequacy, Timeliness, Integration, Informality, Feedback and Communication Networks. The communicator should not lengthen or shorten any of these at the expense of the other.

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